Age Scotland have launched a new campaign to encourage people to get active. The campaign, entitled Let’s get moving!, is about encouraging older people to get active by telling the stories of what people, from right across the country do to keep active. To get the ball-rolling, Age Scotland launched the campaign at the Scottish Parliament and asked MSPs to tell us what they do to keep active.
Keith Robson, Head of Charity Services for Age Scotland, commented, “We all know that we could do with getting more exercise, indeed, in a recent survey the charity conducted, we found that only 55% of respondents were getting the recommended minimum of 30 minutes of moderate exercise five times a week.”
“Instead of telling people off for not doing exercise, Age Scotland is taking a different approach and telling the stories of what people do to keep active and why. We’ve heard from 81 year old ladies who can plank for a minute, grandads taking part in Walking Football and hundreds more and by telling these stories, we hope to inspire more people to get moving!”
Linda said of the campaign,
“The benefits of even the simplest activity can never be overstated. Staying active is not about running marathons or going to the gym every day, it can be as simple as getting out for a good walk. Age Scotland’s campaign is to be commended and I wish them success in helping to get people active. A reduction in illnesses such as Type 2 diabetes, heart disease and high blood pressure will not only be a benefit to public resources but will also help to improve the quality that people have in later life.”
The campaign will be running until March where Age Scotland will be announcing the results of their Coastline Challenge. The challenge is designed for older people to travel both the literal and figurative distance of Scotland’s coastline. The charity is encouraging their 1000 member groups to take part in any activity and measure the distance travelled by the group. The total distance of the Scottish mainland is 6,160 miles and whether you can walk a few miles of actual coast, or contribute mileage covered from a local group, all the extra activity you can get will be very beneficial. To get involved in the Coastline Challenge, contact email@example.com.
Notes to Editors:
Age Scotland, part of the Age UK family, is an independent charity dedicated to improving the lives of older people in Scotland.