Linda Ellie SimmondsLinda Fabiani, MSP for East Kilbride recently joined four time Paralympic gold medal winner Ellie Simmonds OBE in the Scottish Parliament to launch Sainsbury’s Active Kids 2016 campaign.

Active Kids launched in 2005 to help inspire school children to get more involved in physical activity. The programme has grown and expanded to include healthy eating and cooking equipment available from the voucher collection scheme.  There is also a range of free Cooking and Nutrition Toolkits – endorsed by the British Nutrition Foundation, they are available to teachers to help children learn about a balanced diet.

This year, the Taste Buddies Challenge has been introduced to help parents try new foods with their children. Children who enjoy a wider variety of foods are more likely to enjoy a healthy balanced diet and be ‘better eaters’. The challenge will encourage children across the UK to broaden their diets by trying a wider variety of foods by going on a flavour-inspired tasting adventure.

In Scotland, over £4 million worth of equipment and experiences have been donated to local schools, sports clubs and organisations since 2005.

Linda said:

“It was an absolute pleasure to meet Ellie and help launch the Active Kids campaign in the Scottish Parliament.

“Our children’s wellbeing is incredibly important and the Active Kids scheme provides fantastic opportunities to ensure they’re able to exercise and eat healthily. It’s great to see the benefits the scheme has had across Scotland and I look forward to seeing the success of the scheme this year.”

Ellie Simmonds has been an Active Kids Ambassador for six years, she added:

“As an Active Kids Ambassador, I’ve been able to see first-hand how the scheme has helped children all over the UK. It’s been great to visit Scotland and meet the pupils from Blackhall Primary School. This year’s scheme is even bigger and better and schools can sign up to the Paralympic Challenge, which I’m really looking forward to supporting.

“Eating a balanced diet is just as important as exercising. I love experimenting with food and it’s great to see that Active Kids is encouraging this as part of the scheme.”

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